Social media and public relations : eight new practices for the PR professional /
In Social Media and Public Relations: Eight New Practices for the PR Professional , social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented bo...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
FT Press,
©2012.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 100 | 1 | |a Breakenridge, Deirdre. | |
| 245 | 1 | 0 | |a Social media and public relations : |b eight new practices for the PR professional / |c Deirdre K. Breakenridge. |
| 246 | 3 | 0 | |a Eight new practices for the PR professional |
| 250 | |a 1st ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b FT Press, |c ©2012. | ||
| 300 | |a 1 online resource (ix, 166 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer change agent -- The future of pr and social media. | |
| 520 | |a In Social Media and Public Relations: Eight New Practices for the PR Professional , social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today's more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships... marry communications with technology more effectively, and become your organization's go-to resource on social technology decisions... reflect social media realities throughout your policies and governance... generate greater internal collaboration, eliminating silos once and for all... listen to consumers' conversations, and apply what you're learning... build communications crisis plans you can implement at a moment's notice... develop profound new insights into how consumers construct and perceive their brand relationships.,. practice "reputation management on steroids"... take the lead on identifying and applying metrics... and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields. | ||
| 590 | |a O'Reilly Online Learning Platform: Academic Edition (SAML SSO Access) | ||
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Public relations. | |
| 730 | 0 | |a WORLDSHARE SUB RECORDS | |
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