Social media and public relations : eight new practices for the PR professional /

In Social Media and Public Relations: Eight New Practices for the PR Professional , social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented bo...

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Bibliographic Details
Main Author: Breakenridge, Deirdre
Format: Electronic eBook
Language:English
Published: Upper Saddle River, N.J. : FT Press, ©2012.
Edition:1st ed.
Subjects:
Online Access:CONNECT