Copywriting : successful writing for design, advertising and marketing /

From the Publisher: Creating effective copywriting is of vital importance in today's design and communication industries. This book explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading copywriting talents from both the UK and...

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Bibliographic Details
Main Author: Shaw, Mark, 1965-
Format: Electronic eBook
Language:English
Published: London : Laurence King, 2009.
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Online Access:CONNECT