Propel : five ways to amp up your marketing and accelerate business /

What does American Express have in common with a one-woman meat vendor in Malaysia? Surprisingly, the answer is a "lot." In today's competitive marketplace, size doesn't matter. Success for every organization boils down to five keys: strategy, story, strength, simplicity, and spe...

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Bibliographic Details
Main Author: Keyes, Whitney
Format: Electronic eBook
Language:English
Published: Pompton Plains, NJ : Career Press, ©2012.
Subjects:
Online Access:CONNECT
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