The essential persona lifecycle : your guide to building and using personas /
Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is a...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Burlington, Mass. :
Morgan Kaufmann Publishers,
©2010.
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| Subjects: | |
| Online Access: | CONNECT |
