Layered retail merchandizing : strategies to capture all customer behaviors /
"This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (ISBN: 9780137126859) by Herb Sorensen. Half of all supermarket shopping trips result in the purchase of five or fewer items. 1,000 items contribute half the dollar sales. And three basic segments of custo...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
FTPress Deliver,
©2010.
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| Subjects: | |
| Online Access: | CONNECT |
