Unleashing the power of digital signage : content strategies for the 5th screen /
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and st...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Burlington, MA, USA :
Focal Press,
2010.
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| Subjects: | |
| Online Access: | CONNECT |
