The business of media distribution : monetizing film, TV, and video content /
This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood account...
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Main Author: | |
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Format: | Electronic eBook |
Language: | English |
Published: |
Burlington, MA :
Focal Press,
©2010.
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Subjects: | |
Online Access: | CONNECT |