In search of stupidity : over 20 years of high-tech marketing disasters /
In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berkeley, Calif. : New York :
Apress ; Distributed to the Book trade worldwide by Springer-Verlag,
©2006.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | CONNECT |
