The organic growth playbook : activate high-yield behaviors to achieve extraordinary results - every time /

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

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Bibliographic Details
Main Authors: Jaworski, Bernard J. (Author), Lurie, Bob (Author)
Format: Electronic eBook
Language:English
Published: United Kingdom : Emerald Publishing, 2020.
Series:American Marketing Association Ser.
Subjects:
Online Access:CONNECT