Marketing and advertising law in a process of harmonisation /

"The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. Howeve...

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Bibliographic Details
Other Authors: Bernitz, Ulf (Editor), Heide-Jørgensen, Caroline (Editor)
Format: Electronic eBook
Language:English
Published: Oxford, UK ; Portland, OR : Hart Publishing, 2017.
Series:Modern studies in European law ; v. 70.
Subjects:
Online Access:CONNECT