The insight discipline : : crafting new marketplace understanding that makes a difference /
In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if th...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, UK
Emerald Publishing
2020
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| Series: | American Marketing Association Ser.
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| Subjects: | |
| Online Access: | CONNECT |
