Secrets of branding.

Secrets of branding. Episode 5, Going global /

We look at how an understanding of local culture, taste and infrastructure are imperative in selling brands abroad.

Saved in:
Bibliographic Details
Other Authors: Gilbert, Faye W. (Director), Bartholomew, Joanna (Producer, Narrator)
Format: Electronic Video
Language:English
Published: London, England : BBC Worldwide, 2014.
Subjects:
International business enterprises.
Advertising > Brand name products.
Brand choice.
Branding (Marketing)
Consumers' preferences.
Educational television programs.
Online Access:CONNECT

Internet

CONNECT

Similar Items