Handbook of sports and media /

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Branded : branding in sport business /

Table of Contents: “…Schneider -- 25. David Beckham: soccer's global brand / John Vincent, John S. Hill, Jason W. …”

The 100 most important sporting events in American history / by Freedman, Lew

Table of Contents: “…Foyt -- Bobby Thomson wins the Pennant -- Red Sox at last -- Dan Jansen's challenges -- The Fosbury flop -- Win one for the Gipper -- Kerri Strug -- Loyola's 1963 iron men -- The death of Len Bias -- Peyton the great -- Bob Beamon's leap -- Roger Maris tops the Babe -- The National Hockey League expands -- College basketball's game of the century -- Baseball's only fatality -- The earthquake World Series -- Libby Riddles wins the Iditarod -- Baseball teams start city hopping -- Monica Seles is stabbed -- Billie Jean King steps up for women's tennis -- Tommy John surgery -- Fantasy sports -- Soap opera on skates.…”
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Zulu identities : being Zulu, past and present /

Table of Contents: “…Imperial appropriations : Baden-Powell, the Wood Badge and the Zulu Iziqu / Jeff Guy -- 'Happy are those who are dead' : crises in African life in late-nineteenth and early twentieth century colonial Natal / John Lambert -- The American mission revivals and the birth of modern Zulu evangelism / Robert J. …”