Published 2016
Table of Contents:
“…How to bridge the sports research -- practitioner divide --
Grey Cup's centennial should have marketers taking notice -- Reasons to believe in India Football League -- Results of Canadian sponsorship study relevant for everyone -- Resurgence changing how sports world views Canadian market -- What Americans can learn from Sports Day in Canada -- Assessing Vancouver after facts, accusations, shades of truth -- NHL must be strong on power plays of innovation, globalization -- Why Canada's Paint the Town Red Program looks like a winner -- Part 4. …”
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