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1
The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /
Published 2016CONNECT
CONNECT
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Inside campaigns : elections through the eyes of political professionals /
Published 2019CONNECT
Electronic eBook -
3
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4
Campaigns, elections, and the threat to democracy : what everyone needs to know /
Published 2022CONNECT (1 user limit)
Electronic eBook -
5
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The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /
Published 2016CONNECT
Electronic eBook -
7
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Branding the candidate : marketing strategies to win your vote /
Published 2011CONNECT
Electronic eBook -
9
Margin of victory : how technologists help politicians win elections /
Published 2012CONNECT
Electronic eBook -
10
Campaign craft : the strategies, tactics, and art of political campaign management /
Published 2015CONNECT
Electronic eBook -
11
Praeger handbook of political campaigning in the United States /
Published 2016CONNECT
Electronic eBook -
12
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14
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15
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Marketingul politic : repere teoretice și strategii de acțiune /
Published 2014CONNECT
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