Agency mania : harnessing the madness of client/agency : relationships for high-impact results /

Agency mania : harnessing the madness of client/agency : relationships for high-impact results /

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Bibliographic Details
Main Author: Gralpois, Bruno (Author)
Format: Electronic eBook
Language:English
Published: New York, NY : Beaufort Books, [2019]
Edition:2nd edition.
Subjects:
Marketing > Management.
Strategic alliances (Business)
Customer relations > Management.
Online Access:CONNECT
Table of Contents:
  • The multiplier effect
  • Golden eggs
  • "The buck stops here"
  • Where is your mountain and are you climbing it?
  • Assortative mating and the sweaty t-shirt theory
  • Pacta sunt servanda
  • Just six numbers
  • The blind men and the elephant
  • The lombardi rules
  • Gottman's paper tower test
  • The era of "partnership capital"
  • Endnotes
  • Resources and suggested readings
  • About the author.

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