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|a 0825308062
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|a 9780825308062
|q (electronic bk.)
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|z 9780825308963 (pbk. : alk. paper)
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|2 23
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|a Gralpois, Bruno,
|e author.
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| 245 |
1 |
0 |
|a Agency mania :
|b harnessing the madness of client/agency : relationships for high-impact results /
|c Bruno Gralpois.
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| 250 |
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|a 2nd edition.
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| 263 |
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|a 1902
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| 264 |
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1 |
|a New York, NY :
|b Beaufort Books,
|c [2019]
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| 300 |
|
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|a 1 online resource
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
|
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|a Revised edition of the author's Agency mania, c2010.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a The multiplier effect -- Golden eggs -- "The buck stops here" -- Where is your mountain and are you climbing it? -- Assortative mating and the sweaty t-shirt theory -- Pacta sunt servanda -- Just six numbers -- The blind men and the elephant -- The lombardi rules -- Gottman's paper tower test -- The era of "partnership capital" -- Endnotes -- Resources and suggested readings -- About the author.
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| 588 |
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|a Description based on print version record and CIP data provided by publisher; resource not viewed.
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| 500 |
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|a EBSCO eBook Academic Comprehensive Collection North America
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| 500 |
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|a EBSCO eBook Business Collection
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| 650 |
|
0 |
|a Marketing
|x Management.
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| 650 |
|
0 |
|a Strategic alliances (Business)
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| 650 |
|
0 |
|a Customer relations
|x Management.
|
| 730 |
0 |
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|a WORLDSHARE SUB RECORDS
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| 776 |
0 |
8 |
|i Print version:
|a Gralpois, Bruno, author.
|t Agency mania
|b 2nd edition.
|d New York, NY : Beaufort Books, [2019]
|z 9780825308963
|w (DLC) 2018045186
|
| 856 |
4 |
0 |
|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2589162&authtype=ip,sso&custid=s4672406
|z CONNECT
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|a Middle Tennessee State University
|b Main
|c James E. Walker Library
|d Electronic Resources
|t 0
|e HF5415.13
|h Library of Congress classification
|
