Selling Catholicism : Bishop Sheen and the Power of Television.
When the popularity of Milton Berle's television show began to slip, Berle quipped, ""At least I'm losing my ratings to God!"" He was referring to the popularity of ""Life Is Worth Living"" and its host, Bishop Fulton J. Sheen. The show aired from 19...
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Main Author: | |
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Format: | Electronic eBook |
Language: | English |
Published: |
Lexington :
The University Press of Kentucky,
2015.
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Subjects: | |
Online Access: | CONNECT |
Summary: | When the popularity of Milton Berle's television show began to slip, Berle quipped, ""At least I'm losing my ratings to God!"" He was referring to the popularity of ""Life Is Worth Living"" and its host, Bishop Fulton J. Sheen. The show aired from 1952 to 1957, and Sheen won an Emmy, beating competition that included Lucille Ball, Jimmy Durante, and Edward R. Murrow. What was the secret to Sheen's on-air success? Christopher Lynch examines how he reached a diverse audience by using television to synthesize traditional American Protestantism with a reassuring vision of Catholicism as patriotic a. |
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Physical Description: | 1 online resource (216 pages) |
ISBN: | 9780813157092 0813157099 |