Social marketing casebook /
Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE,
©2011.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. |
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| Item Description: | EBSCO eBook Business Collection EBSCO eBook Academic Comprehensive Collection North America |
| Physical Description: | 1 online resource (vi, 270 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781446253946 1446253945 1282241184 9781282241183 9781446250877 1446250873 |
