Corporate branding : Purpose/people/process : Towards the second wave of corporate branding.
Saved in:
Other Authors: | Schultz, Majken, Antorini, Yun Mi, Csaba, Fabian F. |
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Format: | Electronic eBook |
Language: | English |
Published: |
Copenhagen :
Copenhagen Business School Press,
2006.
|
Subjects: | |
Online Access: | CONNECT |
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