Advertising, sex, and post-socialism : women, media, and femininity in the Balkans /
The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cu...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lanham :
Lexington Books,
[2013]
|
| Subjects: | |
| Online Access: | CONNECT |
| Summary: | The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication. |
|---|---|
| Item Description: | EBSCO eBook Business Collection EBSCO eBook Academic Comprehensive Collection North America |
| Physical Description: | 1 online resource (xxvi, 175 pages) |
| Bibliography: | Includes bibliographical references (pages 161-170) and index. |
| ISBN: | 9780739172674 0739172670 1498557163 9781498557160 9781299797659 1299797652 |
