Subscribe Now! : Building Arts Audiences Through Dynamic Subscription Promotion.
"Buy it, borrow it, steal it, but get your hands on it! If you follow Danny's advice on how to sell tickets, you won't have an unsold seat in the house all season long!"--Ralph Black, American Symphony League.
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Theatre Communications Group,
2012.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Foreword; Preface to the Fourth Printing; Preface; 1. My Unabashed Enthusiasm for Subscription; 2. The Slothful, Fickle Single-Ticket Buyer vs. the Saintly Season Subscriber; 3. Judges, Yes! Executioners, No! Subscription and the Critics; 4. The Folly of "Let's Have Sbscription but Not Too Much of It," and Why 15,000 Subscribers in the Hand Are Better than 75,000 Single-Ticket Buyers in the Bush; 5. Artillery and Infantry: We Need 'Em Both; 6. Getting Off on the Wrong Foot; 7. "We've Already Got 'Em All!" (Or, Are There More Where They Came From?).
