You are the brand /
"Steve Adubato's entire professional life has been about branding-learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding-first for himself, then for other...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Brunswick, N.J. :
Rutgers University Press,
©2011.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
| Summary: | "Steve Adubato's entire professional life has been about branding-learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding-first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies"--Provided by publisher. |
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| Item Description: | Project MUSE Universal EBA Ebooks EBSCO eBook Business Collection EBSCO eBook Academic Comprehensive Collection North America |
| Physical Description: | 1 online resource (xiv, 234 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9780813550718 0813550718 |
