The copywriting sourcebook : how to write better copy, faster--for everything from ads to websites /
Annotation It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of c...
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Main Author: | |
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Format: | Electronic eBook |
Language: | English |
Published: |
London :
Marshall Cavendish Business,
2010.
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Subjects: | |
Online Access: | CONNECT |
Table of Contents:
- Headline
- Sales letter
- Case study
- Press release
- Product brochure
- Press ad
- Presentation
- E-zine
- Corporate brochure
- Adword
- Article
- Web page
- Endpiece.