Cold calling for chickens /
Cold calling - making contact with strangers - is the biggest fear confronting businesspeople, especially those who work in sales and marketing. "Put me in front of a customer and I can persuade them to buy anything ... just don't ask me to cold call!!" Yet cold calling is unavoidable...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Marshall Cavendish : Cyan Communications,
2006.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | Cold calling - making contact with strangers - is the biggest fear confronting businesspeople, especially those who work in sales and marketing. "Put me in front of a customer and I can persuade them to buy anything ... just don't ask me to cold call!!" Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successful course given to thousands of people, shows the art and science of making first contact with complete strangers. The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence |
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| Item Description: | Title from title screen. EBSCO eBook Business Collection EBSCO eBook Academic Comprehensive Collection North America |
| Physical Description: | 1 online resource (148 pages) |
| ISBN: | 9789814312080 9814312088 |
