Successful marketing strategy for high-tech firms /
Annotation
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boston :
Artech House,
2004.
|
| Edition: | 3rd ed. |
| Series: | Artech House professional development and technology management library.
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| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 100 | 1 | |a Viardot, Eric. | |
| 245 | 1 | 0 | |a Successful marketing strategy for high-tech firms / |c Eric Viardot. |
| 250 | |a 3rd ed. | ||
| 260 | |a Boston : |b Artech House, |c 2004. | ||
| 300 | |a 1 online resource (xvi, 304 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a Artech House technology management and professional development library | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Annotation |b This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive. | |
| 505 | 0 | |a Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company. | |
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| 650 | 0 | |a High technology |x Marketing. | |
| 650 | 0 | |a Technological innovations |x Marketing. | |
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| 830 | 0 | |a Artech House professional development and technology management library. | |
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