Collaboration in tourism businesses and destinations : a handbook /

This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successf...

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Bibliographic Details
Other Authors: Gursoy, Dogan (Editor), Saayman, M. (Editor), Sotiriadis, Marios (Editor)
Format: Electronic eBook
Language:English
Published: Bingley, England : Emerald, 2015.
Edition:First edition.
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Online Access:CONNECT

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