Marketing that matters : 10 practices to profit your business and change the world /
A practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples.
Saved in:
| Main Author: | |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco, CA :
Berrett-Koehler Publishers,
©2006.
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| Edition: | 1st ed. |
| Series: | Social venture network series.
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| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 100 | 1 | |a Conley, Chip. | |
| 245 | 1 | 0 | |a Marketing that matters : |b 10 practices to profit your business and change the world / |c Chip Conley, Eric Friedenwald-Fishman. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco, CA : |b Berrett-Koehler Publishers, |c ©2006. | ||
| 300 | |a 1 online resource (x, 202 pages) : |b illustrations | ||
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| 490 | 1 | |a The social venture network series | |
| 504 | |a Includes bibliographical references (pages 183-192) and index. | ||
| 520 | |a A practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples. | ||
| 505 | 0 | |a Letter from the Editor of the Social Venture Network Series; Acknowledgments; Introduction: Why Marketing Matters; 1 Don't Fear Marketing: Practice 1: Use Marketing as a Core Business Strategy; 2 Know Yourself: Practice 2: Build Upon Your Mission; 3 What Is Your Definition of Success?: Practice 3: Define Your Goals; 4 Know Your Audience: Practice 4: Be Aggressively Customer Centered; 5 Question Conventional Wisdom: Practice 5: Don't Limit Your Market; 6 What's Driving the Customer Decision?: Practice 6: Communicate Value and Values. | |
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| 650 | 0 | |a Social marketing. | |
| 650 | 0 | |a Social responsibility of business. | |
| 700 | 1 | |a Friedenwald-Fishman, Eric, |d 1966- |1 https://id.oclc.org/worldcat/entity/E39PCjqVCcV8KyHd6XqmbpyBKd | |
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| 776 | 0 | 8 | |i Print version: |a Conley, Chip. |t Marketing that matters. |b 1st ed. |d San Francisco, CA : Berrett-Koehler Publishers, ©2006 |z 1576753832 |z 9781576753835 |w (DLC) 2006008841 |w (OCoLC)64897531 |
| 830 | 0 | |a Social venture network series. | |
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