Evaluating health promotion programs /

This is a comprehensive guide to the framework, theories, and techniques used to evaluate health promotion programs. It covers every aspect of the activities involved in conducting an evaluation, including formative, process, and summative research. Particular attention is paid to data collection, m...

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Bibliographic Details
Main Author: Valente, Thomas W.
Format: Electronic eBook
Language:English
Published: New York : Oxford University Press, 2002.
Subjects:
Online Access:CONNECT
Table of Contents:
  • Contents
  • I: THEORY
  • 1. Frameworks, Models, and Rationales
  • Health Promotion Programs
  • Evaluation
  • Frameworks
  • Evaluation Frameworks
  • Summary
  • 2. Health Promotion Interventions
  • Intervention Strategies
  • Program Impact Conditions
  • Summary
  • 3. Behavior Change Theory
  • Theories
  • Perspectives
  • Use and Selection of Theory
  • Summary
  • 4. Formative and Qualitative Research
  • Qualitative Methods
  • Message/Materials Testing
  • Quantitative Formative Research
  • Using Formative Techniques for Outcome Evaluation
  • Summary
  • 5. Process EvaluationSix Points for Process Evaluation
  • Uses of Process Evaluation Data
  • How to Do Process Evaluation
  • Distinction Between Research Types
  • Summary
  • II: METHODS
  • 6. Study Design
  • Background
  • Causality
  • Study Validity
  • Study Designs
  • Hypothetical Scores
  • Selecting a Study Design
  • Blinded Studies
  • Contamination
  • Summary
  • 7. Sampling and Sample Size
  • Sample Types
  • Sample Size
  • Power
  • Sample Selection
  • Summary
  • 8. Data Collection and Management
  • Construction of Questionnaire or InstrumentInterview Methods
  • Response Rates
  • Data Management
  • Combining (Appending and Merging) Two Datasets
  • Summary
  • 9. Univariate Analysis and Scale Construction
  • Univariate Statistics
  • Scale Creation
  • Summary
  • 10. Statistical Analysis
  • Levels of Measurement
  • Statistical Tests
  • Multivariate Analysis
  • Summary
  • III: RESULTS
  • 11. Measuring Program or Campaign Exposure
  • Measuring Exposure
  • The National Reproductive Health Program Campaign
  • NRHP Campaign Exposure
  • Ringers
  • Campaign Recognition by Sociodemographic Characteristics (Bivariate and Multivariate)Exposure Data for Phase II of the National Reproductive Health Program
  • Exposure Data in the Panel Sample
  • Selective Exposure
  • Summary
  • 12. Measuring Outcomes
  • Study Design and Methods
  • Data Analysis
  • Multivariate Analysis
  • Panel Data
  • Reporting Results
  • Summary
  • 13. Advanced Design and Statistical Topics
  • Stepwise Regression
  • Three- and Multiwave Data
  • Path Analysis or Structural Equation Modeling
  • Event History Analysis
  • Time Series
  • Meta-analysisWeighting Data
  • Cost-benefit and Cost-effectiveness Analysis
  • Summary
  • 14. Dissemination of Evaluation Findings
  • Dissemination Conflict
  • Dissemination
  • Policy Process
  • Interpretation
  • Graphics
  • Ethical Considerations
  • Budgets
  • Book Summary
  • The Future of Health Promotion Program Evaluation
  • Glossary
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • V
  • W
  • References
  • Appendix A: Potentially Helpful Websites