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|2 22
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| 100 |
1 |
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|a Nykiel, Ronald A.
|
| 245 |
1 |
0 |
|a Marketing your business :
|b a guide to developing a strategic marketing plan /
|c Ronald A. Nykiel.
|
| 260 |
|
|
|a New York :
|b Best Business Books,
|c ©2003.
|
| 300 |
|
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|a 1 online resource (xvi, 311 pages) :
|b illustrations
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a data file
|2 rda
|
| 504 |
|
|
|a Includes bibliographical references (pages 305-306) and index.
|
| 505 |
0 |
|
|a Defining your business strategy -- Assessing focal points -- Selecting strategies -- Advertising -- Public relations -- Promotions -- Merchandising -- Database marketing -- Electronic marketing -- Packaging -- Branding -- Pricing -- Sales -- Customer service -- Crisis management -- Marketing and the law -- Marketing budget -- The strategic marketing plan -- The complete marketing audit.
|
| 588 |
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|a Print version record.
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| 500 |
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|a EBSCO eBook Academic Comprehensive Collection North America
|5 TMurS
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| 650 |
|
0 |
|a Marketing
|x Decision making.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Marketing
|x Planning.
|
| 730 |
0 |
|
|a WORLDSHARE SUB RECORDS
|
| 776 |
0 |
8 |
|i Print version:
|a Nykiel, Ronald A.
|t Marketing your business.
|d New York : Best Business Books, ©2003
|z 0789017695
|z 0789017709
|w (DLC) 2002071137
|w (OCoLC)49821526
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|z CONNECT
|3 eBooks on EBSCOhost
|t 0
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| 907 |
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|a 4695967
|b 05-21-21
|c 07-04-20
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|a Middle Tennessee State University
|b Main
|c James E. Walker Library
|d Electronic Resources
|t 0
|e HF5415.135 .N957 2003eb
|h Library of Congress classification
|
