Political communication /

This introduction to the study of political communication covers the following subjects:*The history of the media in the UK and the USA including the concentration of ownership and the emergence of new media technologies*The relationship between the media and political parties, especially the effect...

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Bibliographic Details
Main Author: Foster, Steven
Format: Electronic eBook
Language:English
Published: Edinburgh : Edinburgh University Press, ©2010.
Series:Politics study guides.
Subjects:
Online Access:CONNECT
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505 0 |a Cover; Copyright; Contents; Boxes; Tables; Preface; Introduction; CHAPTER 1 Party Political Communication in Historical Perspective; CHAPTER 2 The Modern Communication Strategy; CHAPTER 3 Constituency Campaigning in the Post-Modern Age; CHAPTER 4 Political Advertising; CHAPTER 5 News Management: the Rise of the Spin Doctor; CHAPTER 6 Government Communications; CHAPTER 7 Media Bias; CHAPTER 8 Media Power and Media Effects: Theories and Realities; CHAPTER 9 Media Policy (1): Ownership; CHAPTER 10 Media Policy (2): Content; References; Index. 
520 |a This introduction to the study of political communication covers the following subjects:*The history of the media in the UK and the USA including the concentration of ownership and the emergence of new media technologies*The relationship between the media and political parties, especially the effect the media has had on the policies and internal power structures of parties and other organisations such as pressure groups*Media influence on the electorate and the conduct of democratic politics*The constitutional significance of the politics of the mediaThe first part of the book focuses on the s. 
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