Marketing the e-Business.
How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.
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| Main Author: | |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Routledge,
2002.
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| Series: | Routledge e-business series.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics. |
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| Item Description: | EBSCO eBook Academic Comprehensive Collection North America |
| Physical Description: | 1 online resource (368 pages). |
| Bibliography: | Includes bibliographical references (pages 336-344) and index. |
| ISBN: | 9780203166963 0203166965 9786610046454 661004645X 9781134520282 113452028X 9781134520237 1134520239 9781134520275 1134520271 0429229070 9780429229077 1280046457 9781280046452 |
