India inhales /
Every day in India, another 55,000 children start smoking -- compared to the 3,000 children who take up the habit in the US, where numbers are falling. Tobacco is one of India's favorite pastimes: Indians spit it, chew it, smoke it, roll it everywhere, throughout the continent. And, inspired by...
Saved in:
| Main Author: | |
|---|---|
| Corporate Authors: | , , |
| Other Authors: | |
| Format: | Electronic Video |
| Language: | English Tamil |
| Published: |
[Oley, Pennsylvania] :
[Distributed by] Bullfrog Films,
[2000]
|
| Series: | Life (Bullfrog Films) ;
12. |
| Subjects: | |
| Online Access: | CONNECT |
| Summary: | Every day in India, another 55,000 children start smoking -- compared to the 3,000 children who take up the habit in the US, where numbers are falling. Tobacco is one of India's favorite pastimes: Indians spit it, chew it, smoke it, roll it everywhere, throughout the continent. And, inspired by advertising for Wills cigarettes which sponsors the Indian cricket team, children believe that smoking improves cricketing techniques. Hardly surprising, then, that with declining markets in the West, and 50% of India's population under the age of 25, the major tobacco companies are increasingly targeting India as their new growth market. This video explores the cynicism of the major global tobacco companies' campaigns in India, and the work of the activists who have pledged to try to stop them -- and halt the soaring increase in cancer cases in India that result from smoking. |
|---|---|
| Item Description: | Originally produced by: TVE International, ©2000. Title from title frames. |
| Physical Description: | 1 streaming video file (25 min.) : digital, sound, color |
| Format: | Mode of access: World Wide Web. System requirements: Firefox 4 and up; Safari 5.0 and up; Chrome version 21 and up; Internet Explorer 8 and up; Flash or HTML5 player. |
| Audience: | 7 and up. |
| Production Credits: | Editor, Torkel Gjorv ; music, Ivan MacCormack, The Definitive Break ; series producer, Luke Gawin ; executive producer, Jenny Richards ; series editor, Robert Lamb. |
| Access: | Access restricted to subscribing institutions. |
