Aeris : the mission to clean Beijing's air /

Aeris : the mission to clean Beijing's air /

The case follows three Swiss entrepreneurs who set up Aeris, a manufacturer of air purifiers in Beijing to combat the air pollution. The case explains the challengers the entrepreneurs faced entering the Chinese market and asks the students to consider if the company should focus on its core market...

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Bibliographic Details
Main Authors: Wittmann, Xinhua (Author), Isenring-Szabo?, Kata (Author), Bantel, Michelle (Author)
Format: Electronic eBook
Language:English
Published: London : University of Zurich, 2018.
Series:SAGE Knowledge. Cases.
Subjects:
Aeris (firm)
New business enterprises > China > Beijing > Case studies.
Businesspeople > Switzerland > Case studies.
Entrepreneurship > China > Beijing > Case studies.
Entrepreneurship > North America > Case studies.
Entrepreneurship > Europe > Case studies.
Air > Purification > China > Beijing.
Online Access:SAGE Knowledge

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