Principles and practice of social marketing : an international perspective /
This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marke...
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Main Authors: | Donovan, Robert J. (Professor of behavioral research) (Author), Henley, Nadine (Author) |
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Format: | Electronic eBook |
Language: | English |
Published: |
Cambridge :
Cambridge University Press,
2010.
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Subjects: | |
Online Access: | CONNECT |
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