Entertainment, media & advertising market research handbook 2019-2020 /
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| Main Authors: | , |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2019]
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| Edition: | 16th edition. |
| Series: | RKMA market research handbook series.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Part I. Market summary. Consumer Use of Media & the Internet
- Consumer Use of Technology
- Market Assessment: Advertising
- Market Assessment: Entertainment & Media
- Consumer Access of News
- Part II. Market leaders. Largest Advertisers
- Largest Agencies
- Largest Media Companies
- Largest Service Providers
- Most-Visited Websites
- Top Smartphone Platforms & Apps
- Part III. Television. TV Viewing
- Designated Market Areas
- TV Networks & Stations
- TV News
- Television Advertising
- TV Ad Costs
- Internet-Connected TV
- Over-The-Top & Subscription Video Services
- Part IV. Radio. Radio Listening
- Radio Metros
- Radio Stations
- Digital Radio
- Radio Advertising
- Satellite Radio
- Part V. Print Media. Magazines
- Newspapers
- Alternative Weeklies
- Free-Standing Inserts
- Books & Ebooks
- Part VI. Digital Media. Digital Advertising
- Digital News
- Digital Video
- Mobile Apps
- Podcasts
- Social Media
- Part VII. Advertising Analyses. Ad Blocking
- Ad Fraud
- Award-Winning Agencies
- Branding
- Content Marketing
- Coupons
- Customer Analytics
- Consumer Tracking Online
- Digital Place-Based Advertising
- General Data Protection Regulation
- Global Markets
- Local Marketing
- Local Data
- Naming Rights
- Native Advertising
- Out-of-Home Advertising
- Packaging
- Political Advertising
- Product Placement
- Programmatic Advertising
- Response to Advertising
- Retail Advertising
- Sponsorships
- Sports Marketing
- Trust in Media & Advertising
- Part VIII. Entertainment & Media Analyses. Hispanic Media
- In-Flight Entertainment
- Sports Media
- Video Games
- Virtual & Augmented Reality
- Part IX. Filmed Entertainment. Theatrical & Home Entertainment
- Film Studios
- Movies
- In-Cinema Advertising
- Home Entertainment
- Part X. Music. Music Listening
- Music Concerts & Festivals
- Recorded Music
- Streaming & Subscription Music Services
- Appendix A. Academic Program
- Appendix B. Analysts
- Appendix C. Associations
- Appendix D. Entertainment Awards & Live Events
- Appendix E. Entertainment & Media Museums
- Appendix F. Industry-Specific Periodicals
- Appendix G. Marketing Blogs
- Appendix H. State Film Commissions
- References.
