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OCoLC |
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20180905011541.0 |
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180904s2019 flu obfs 001 0 eng d |
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|a 9781577832706
|q electronic edition
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|a 1577832701
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|a Electronic book
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1 |
|
|a Miller, Richard K.
|q (Richard Kendall),
|d 1946-
|e author.
|4 aut
|
| 245 |
1 |
0 |
|a Entertainment, media & advertising market research handbook 2019-2020 /
|c by Richard K. Miller and Kelli Washington.
|
| 250 |
|
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|a 16th edition.
|
| 264 |
|
1 |
|a Miramar, FL :
|b Richard K. Miller & Associates,
|c [2019]
|
| 300 |
|
|
|a 1 online resource (346 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
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| 490 |
1 |
|
|a RKMA market research handbook series
|
| 588 |
0 |
|
|a Online resource; title from PDF title page (viewed September 4, 2018).
|
| 504 |
|
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|a Includes bibliographical references (pages 339-346).
|
| 505 |
0 |
|
|a Part I. Market summary. Consumer Use of Media & the Internet -- Consumer Use of Technology -- Market Assessment: Advertising -- Market Assessment: Entertainment & Media -- Consumer Access of News -- Part II. Market leaders. Largest Advertisers -- Largest Agencies -- Largest Media Companies -- Largest Service Providers -- Most-Visited Websites -- Top Smartphone Platforms & Apps -- Part III. Television. TV Viewing -- Designated Market Areas -- TV Networks & Stations -- TV News -- Television Advertising -- TV Ad Costs -- Internet-Connected TV -- Over-The-Top & Subscription Video Services -- Part IV. Radio. Radio Listening -- Radio Metros -- Radio Stations -- Digital Radio -- Radio Advertising -- Satellite Radio -- Part V. Print Media. Magazines -- Newspapers -- Alternative Weeklies -- Free-Standing Inserts -- Books & Ebooks -- Part VI. Digital Media. Digital Advertising -- Digital News -- Digital Video -- Mobile Apps -- Podcasts -- Social Media -- Part VII. Advertising Analyses. Ad Blocking -- Ad Fraud -- Award-Winning Agencies -- Branding -- Content Marketing -- Coupons -- Customer Analytics -- Consumer Tracking Online -- Digital Place-Based Advertising -- General Data Protection Regulation -- Global Markets -- Local Marketing -- Local Data -- Naming Rights -- Native Advertising -- Out-of-Home Advertising -- Packaging -- Political Advertising -- Product Placement -- Programmatic Advertising -- Response to Advertising -- Retail Advertising -- Sponsorships -- Sports Marketing -- Trust in Media & Advertising -- Part VIII. Entertainment & Media Analyses. Hispanic Media -- In-Flight Entertainment -- Sports Media -- Video Games -- Virtual & Augmented Reality -- Part IX. Filmed Entertainment. Theatrical & Home Entertainment -- Film Studios -- Movies -- In-Cinema Advertising -- Home Entertainment -- Part X. Music. Music Listening -- Music Concerts & Festivals -- Recorded Music -- Streaming & Subscription Music Services -- Appendix A. Academic Program -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Entertainment Awards & Live Events -- Appendix E. Entertainment & Media Museums -- Appendix F. Industry-Specific Periodicals -- Appendix G. Marketing Blogs -- Appendix H. State Film Commissions -- References.
|
| 650 |
|
0 |
|a Marketing research
|v Handbooks, manuals, etc.
|
| 650 |
|
0 |
|a Leisure
|x Research
|z United States
|v Handbooks, manuals, etc.
|
| 650 |
|
0 |
|a Advertising
|x Research
|z United States
|v Handbooks, manuals, etc.
|
| 650 |
|
0 |
|a Consumer behavior
|v Handbooks, manuals, etc.
|
| 700 |
1 |
|
|a Washington, Kelli D.,
|e author
|4 aut
|
| 710 |
2 |
|
|a Richard K. Miller & Associates,
|e author,
|e publisher.
|4 aut
|4 pbl
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| 730 |
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|a RKMA RECORDS
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| 830 |
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|a RKMA market research handbook series.
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f |
f |
|a Middle Tennessee State University
|b Main
|c James E. Walker Library
|d Electronic Resources
|t 0
|e HF5415.2
|h Library of Congress classification
|
