The business and management of ocean cruises /
This book is divided into six parts, which are organized to guide the reader step by step from the macro level of the cruise industry to the micro level of operations management on board cruise ships. Part I (chapters 1-4) sets the scene for the book by characterizing the conditions under which crui...
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| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wallingford, Oxfordshire ; Cambridge, MA :
CABI,
c2012.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- The demand for ocean cruises : three perspectives / Michael Vogel and Cristina Oschmann
- Development of the cruise industry structure : the supply side / Borislav Bjelicic
- Regulatory frameworks of the cruise industry / Cordula Boy and Sarah Neumann
- Impacts of cruising / Edward W. Maning
- Cruise line strategies for keeping afloat / Sven Gross and Michael Lück
- Core cruise operator processes and systems : overview and challenges / Alexis Papathanassis
- Cruise lines' purchasing and logistics management / Simon Veþronneau and Jacques Roy
- Human resource management in the cruise industry / Philip Gibson and Celia Walters
- Marketing communications in the cruise industry / Robert Kwortnik and Joe Rand
- Pricing and revenue management for cruises / Michael Vogel
- Cruise packages / Grenville Cartledge
- Cruise product development / Steffen Spiegel
- Itinerary planning / James Henry
- Shore-side activities / Wendy R. London
- Service quality and the cruise industry / Mandy Aggett and Wai Mun Lim
- Hotel operations management on cruise ships / Ben Wolber
- Food and beverage operations / Grenville Cartledge
- Safety and security management / Sarah Neumann and Andreas Ullrich
- Cruise ship marine operations / Simon Veþronneau
- Cruise sector growth : prospects, challenges, responsibilities / Alexis Papathanassis and Michael Vogel.
