Marketing research : text and cases /
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully...
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Best Business Books,
c2002.
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| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 100 | 1 | |a Wrenn, Bruce. | |
| 245 | 1 | 0 | |a Marketing research : |b text and cases / |c Bruce Wrenn, Robert Stevens, David Loudon. |
| 260 | |a New York : |b Best Business Books, |c c2002. | ||
| 300 | |a 1 online resource. | ||
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| 500 | |a Student data on CD accompanying the text is also available on floppy disk from The Haworth Press. | ||
| 504 | |a Includes bibliographical references (p. 379-383) and index. | ||
| 520 | |a This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills. | ||
| 533 | |a Electronic reproduction. |b Boulder, Colo. : |c NetLibrary, |d 2003. |n Available via World Wide Web. |n Access may be limited to NetLibrary affiliated libraries. |n Excludes data from the CD-ROM which accompanied the original book. | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing research |x Case studies. | |
| 700 | 1 | |a Loudon, David L. | |
| 700 | 1 | |a Stevens, Robert E., |d 1942- | |
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| 952 | f | f | |a Middle Tennessee State University |b Main |c James E. Walker Library |d Electronic Resources |t 0 |e HF5415.2 .W74 2002eb |h Library of Congress classification |
