Beyond listening : learning the secret language of focus groups /

Beyond listening : learning the secret language of focus groups /

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Bibliographic Details
Main Author:	Goebert, Bonnie
Corporate Author:	NetLibrary, Inc
Other Authors:	Rosenthal, Herma M.
Format:	Electronic eBook
Language:	English
Published:	New York : J. Wiley, c2002.
Subjects:	Consumers' preferences. Consumer behavior. Focus groups.
Online Access:	CONNECT

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