Social media strategy : marketing and advertising in the consumer revolution /
"Social Media Strategy is your best practices guide to marketing, advertising, and public relations in today's competitive and socially-engaged consumer marketplace. In this book, Quesenberry shifts the perspective from an outdated 'communications control' marketing model to more...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lanham :
Rowman & Littlefield,
[2016]
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| Subjects: |
Main Collection - Walker Library - 2nd Floor
| Call Number: |
HF5415.1265 .Q46 2016
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|---|---|
| Copy 1 | Available Pull and Hold |
