Aquatic center marketing /
"Aquatic Center Marketing will offer marketing ideas to both new and existing aquatic centers of all types and sizes. The book offers techniques to increase membership, re-energize attendance, establish a facility's value in the community, and reinforce the importance of aquatics as a life...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Champaign, IL :
Human Kinetics,
[2019]
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| Subjects: |
Table of Contents:
- Develop a brand identity
- Create brand visibility
- Build community consensus
- Design to excite guests
- Appeal to specific populations
- Price smartly
- Get the most out of media
- Maximize electronic communications
- Turn lifeguards and staff into ambassadors
- Use special events as promotions
- Enhance the bottom line with corporate sponsorships.
