Aquatic center marketing /
"Aquatic Center Marketing will offer marketing ideas to both new and existing aquatic centers of all types and sizes. The book offers techniques to increase membership, re-energize attendance, establish a facility's value in the community, and reinforce the importance of aquatics as a life...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Champaign, IL :
Human Kinetics,
[2019]
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | mig00004771811 | ||
| 003 | OCoLC | ||
| 005 | 20181130031655.2 | ||
| 008 | 180711s2019 ilu b 000 0 eng c | ||
| 010 | |a 2018019648 | ||
| 019 | |a 1032724769 | ||
| 020 | |a 9781492526261 |q paperback | ||
| 020 | |a 1492526266 |q paperback | ||
| 035 | |a (OCoLC)1032655643 | ||
| 035 | 0 | 0 | |a on1032655643 |
| 040 | |a LBSOR/DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d OCLCQ |d UKMGB |d YDX |d OCLCO | ||
| 042 | |a pcc | ||
| 049 | |a TXMM | ||
| 050 | 0 | 0 | |a GV191.67.W3 |b J67 2019 |
| 082 | 0 | 0 | |a 797 |2 23 |
| 092 | |a 797 |b J778a | ||
| 100 | 1 | |a Josephs, Judith Leblein, |d 1955- |e author. | |
| 245 | 1 | 0 | |a Aquatic center marketing / |c Judith Leblein Josephs. |
| 264 | 1 | |a Champaign, IL : |b Human Kinetics, |c [2019] | |
| 300 | |a xii, 195 pages ; |c 26 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 520 | |a "Aquatic Center Marketing will offer marketing ideas to both new and existing aquatic centers of all types and sizes. The book offers techniques to increase membership, re-energize attendance, establish a facility's value in the community, and reinforce the importance of aquatics as a lifetime activity. The book will include 11 chapters organized under four parts: Brand Management, Guest Communications, Marketing Development, and Marketing Without Millions. Specific topics will include creating mascots, attracting corporate sponsors, and catering to special populations"-- |c Provided by publisher. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Develop a brand identity -- Create brand visibility -- Build community consensus -- Design to excite guests -- Appeal to specific populations -- Price smartly -- Get the most out of media -- Maximize electronic communications -- Turn lifeguards and staff into ambassadors -- Use special events as promotions -- Enhance the bottom line with corporate sponsorships. | |
| 650 | 0 | |a Aquatic sports |x Marketing. | |
| 650 | 0 | |a Amusement parks |x Marketing. | |
| 650 | 0 | |a Recreation centers |x Marketing. | |
| 776 | 0 | 8 | |i Online version: |a Josephs, Judith Leblein, 1955- |t Aquatic center marketing. |d Champaign, IL : Human Kinetics, [2019] |z 9781492572800 |w (DLC) 2018035440 |
| 907 | |a 3779933 |b 12-04-18 |c 12-04-18 | ||
| 998 | |a w |b 12-04-18 |c m |d a |e - |f eng |g ilu |h 0 |i 1 | ||
| 994 | |a 92 |b TXM | ||
| 945 | |a 797 |b J778a |g 1 |i 33082017656538 |j 0 |l w4 |o - |p $40.50 |q - |r - |s - |t 0 |u 0 |v 0 |w 0 |x 0 |y .i22144572 |z 12-04-18 | ||
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| 952 | f | f | |p Circulating |a Middle Tennessee State University |b Main |c James E. Walker Library |d Main Collection - Walker Library - 4th Floor |t 0 |e 797 J778a |h Library of Congress classification |i Book |m 33082017656538 |n 1 |
