Aquatic center marketing /
"Aquatic Center Marketing will offer marketing ideas to both new and existing aquatic centers of all types and sizes. The book offers techniques to increase membership, re-energize attendance, establish a facility's value in the community, and reinforce the importance of aquatics as a life...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Champaign, IL :
Human Kinetics,
[2019]
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| Subjects: |
| Summary: | "Aquatic Center Marketing will offer marketing ideas to both new and existing aquatic centers of all types and sizes. The book offers techniques to increase membership, re-energize attendance, establish a facility's value in the community, and reinforce the importance of aquatics as a lifetime activity. The book will include 11 chapters organized under four parts: Brand Management, Guest Communications, Marketing Development, and Marketing Without Millions. Specific topics will include creating mascots, attracting corporate sponsors, and catering to special populations"-- |
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| Physical Description: | xii, 195 pages ; 26 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781492526261 1492526266 |
