|
|
|
|
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
mig00004752534 |
| 003 |
OCoLC |
| 005 |
20160718053118.4 |
| 008 |
160304s2016 nyua b 001 0 eng |
| 010 |
|
|
|a 2015038795
|
| 020 |
|
|
|a 9781433131790
|q hardcover
|q alkaline paper
|
| 020 |
|
|
|a 143313179X
|q hardcover
|q alkaline paper
|
| 020 |
|
|
|a 9781433131783
|q paperback
|q alkaline paper
|
| 020 |
|
|
|a 1433131781
|q paperback
|q alkaline paper
|
| 020 |
|
|
|z 9781453917008
|q electronic book
|
| 035 |
|
|
|a (OCoLC)944013004
|
| 035 |
0 |
0 |
|a ocn944013004
|
| 040 |
|
|
|a DLC
|e rda
|b eng
|c DLC
|d YDX
|d YDXCP
|
| 042 |
|
|
|a pcc
|
| 049 |
|
|
|a TXMM
|
| 050 |
0 |
0 |
|a HF5414
|b .M43 2016
|
| 082 |
0 |
0 |
|a 658.8/72
|2 23
|
| 092 |
|
|
|a 658.8
|b M4681
|
| 245 |
0 |
0 |
|a Media business models :
|b breaking the traditional value chain /
|c edited by Klaus Zilles and Joan Cuenca.
|
| 264 |
|
1 |
|a New York :
|b Peter Lang,
|c [2016]
|
| 300 |
|
|
|a vi, 269 pages ;
|c 23 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Introduction / by Joan Cuenca and Klaus Zilles -- US and European perspectives of the changing media value chainparadigm in social networks and blogs -- The face and the ethics of social networks / by Monika Bogdanowska and Ewa Bogdanowska-Jakubowska -- Mom 2.0 : mothering in the blogosphere / by Jennifer Raymond and Jodi Cohen -- Virtual local public sphere : the role of new media in creating a contemporary local democracy / by Ilona Biernacka-Ligieza -- Momentous challenges in uncharted territory : advertising and public relations -- Effects of communication in public and media rationale : result measures of public relations / by Guillem Marca, Kathy Matilla, and Andréa Oliveira -- Hot brands are cool : the temperature scale as a tool for branding in a digital society / by Patrícia Dias -- The advertising offer in the new media landscape / by Juan Monserrat and Araceli Castelló -- Media and the creation of brand value in signification advertising : the definition of a model and case studies: muji, moleskine, bench / by Felip Vidal -- Engagement is the name of the game : gamification as a communication strategy in advertising and public relations / by Elisenda Estanyol, Mireia Montaña and Ferran Lalueza -- Traditional television teams up with the social networks -- Value changes in television audience : from the traditional audience to the social audience / by Ana González-Neira and Natalia Quintas-Froufe -- Towards a history of media conjuncture : the daily show, audience and the "revolution" / by Boris Ruzic -- Inter-continental corollaries of breaking the media value chain in journalism -- The disruption of the portuguese media democracy? : economic crisis and media ownership / by Nelson Costa Ribeiro and Rita Figueiras -- Africa in spanish newspapers : from indifference to irrelevance / by Luis Concepción Sepúlveda and Alfons Medina -- Contributors.
|
| 650 |
|
0 |
|a Social media
|x Marketing.
|
| 650 |
|
0 |
|a Social marketing.
|
| 700 |
1 |
|
|a Zilles, Klaus,
|d 1963-
|e editor.
|
| 700 |
1 |
|
|a Cuenca, Joan,
|d 1968-
|e editor.
|
| 907 |
|
|
|a 3278603
|b 06-07-21
|c 07-21-16
|
| 998 |
|
|
|a w
|b 07-21-16
|c m
|d a
|e -
|f eng
|g nyu
|h 0
|i 1
|
| 994 |
|
|
|a 92
|b TXM
|
| 945 |
|
|
|a 658.8
|b M4681
|g 1
|i 33082017926519
|j 0
|l w4
|o -
|p $42.95
|q -
|r -
|s -
|t 0
|u 0
|v 0
|w 0
|x 0
|y .i21460802
|z 07-21-16
|
| 999 |
f |
f |
|i 14571143-0013-42c8-9a6e-cf36c9492801
|s 30b4958e-86d2-4327-b54d-ed5b3adc61e9
|t 0
|
| 952 |
f |
f |
|p Circulating
|a Middle Tennessee State University
|b Main
|c James E. Walker Library
|d Main Collection - Walker Library - 4th Floor
|t 0
|e 658.8 M4681
|h Library of Congress classification
|i Book
|m 33082017926519
|n 1
|
