Social media and public relations : fake friends and powerful publics /
"Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized und...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge, Taylor & Francis Group,
2016.
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| Series: | Routledge new directions in public relations and communication research.
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| Subjects: |
