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20140115113927.0 |
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130501s2014 nyu b 001 0 eng d |
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|a 338.476151
|b In66
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| 245 |
0 |
0 |
|a Innovation and marketing in the pharmaceutical industry :
|b emerging practices, research, and policies /
|c Min Ding, Jehoshua Eliashberg, Stefan Stremersch, editors.
|
| 264 |
|
1 |
|a New York :
|b Springer,
|c 2014.
|
| 300 |
|
|
|a vii, 768 pages ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
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|a International series in quantitative marketing
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| 504 |
|
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|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Pharmaceutical industry.
|
| 650 |
|
0 |
|a Pharmaceutical policy.
|
| 650 |
|
0 |
|a Drugs
|x Marketing.
|
| 650 |
|
0 |
|a Drug development
|x Technological innovations.
|
| 700 |
1 |
|
|a Ding, Min,
|e editor of compilation.
|
| 700 |
1 |
|
|a Eliashberg, Jehoshua,
|e editor of compilation.
|
| 700 |
1 |
|
|a Stremersch, Stefan,
|e editor of compilation.
|
| 830 |
|
0 |
|a International series in quantitative marketing.
|
| 907 |
|
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|a 2245963
|b 06-07-21
|c 01-07-14
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|a Baker and Taylor
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|a Middle Tennessee State University
|b Main
|c James E. Walker Library
|d Main Collection - Walker Library - 3rd Floor
|t 0
|e 338.476151 In66
|h Library of Congress classification
|i Book
|m 33082017989657
|n 1
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