Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies /
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| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York :
Springer,
2014.
|
| Series: | International series in quantitative marketing.
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| Subjects: |
| Physical Description: | vii, 768 pages ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 1461478006 9781461478003 |
