Online consumer behavior : theory and research in social media, advertising, and e-tail /
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to...
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| Format: | Book |
| Language: | English |
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New York :
Routledge,
2012.
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Table of Contents:
- Snapshots of the self : exploring the role of online mobile photo sharing in identity development among adolescent girls / Jenna Drenten
- Source characteristics in online shopping : do avater expertise, similarity, and attractiveness affect purchase outcome? / David G. Taylor and Iryna Pentina
- Overcoming human limits through the satisfaction of desires on virtual worlds / Lilia Boujbel and Leila El Kamel
- Managing new media : tools for brand management in social media / Elsamary Botha and Adam J. Mills
- Consumer activism through social media : carrots versus sticks / Pia A. Albinsson and B. Yasanthi Perera
- Authenticity in online communications : examining antecedents and consequences / Lauren I. Labrecque, Shabnam H. A. Zanjani, and George R. Milne
- Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media / Ereni Markos, Lauren I. Labrecque, and George R. Milne
- Viewer reactions to online political spoof videos and advertisements / Anjali S. Bal, Colin L. Campbell, and Leyland F. Pitt
- Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships / Adriana M. Bóveda-Lambie and Neil Hair
- Male consumers' motivations for online information search and shopping behavior / Linda Tuncay Zayer and Peter Coleman
- Exploring hybrid channels from the customer perspective : offering channels that meet customers' changing needs / Angela Hausman
- Consumer trust and loyalty in e-tail / Buiping Chen, Matthew O'Brien, and Lin Guo
- Toward a theory of consumer electronic shopping cart behavior : motivations of e-cart use and abandonment / Angeline G. Close, Monika Kukar-Kinney, and Timothy Kyle Benusa.
